Situation
Asplundh set out to expand and modernize its global headquarters, creating a workplace that honored the company’s rich heritage while reflecting its continued investment in innovation and the future. The new headquarters was thoughtfully designed to embody the core elements of the business, featuring collaborative meeting spaces, flexible work areas, employee lounges, and welcoming environments for visitors.
A centerpiece of the new facility is the soaring atrium, which showcases a replica of the first Asplundh truck and wood chipper alongside commissioned artwork that seamlessly connects the company’s legacy with its forward-looking vision. Every detail of the headquarters was carefully considered to create an environment that reinforces the Asplundh brand and culture.
As part of the master build-out, Branded Spaces was selected to develop and implement a comprehensive environmental signage program that would complement the architectural design while delivering a cohesive brand experience throughout the campus.
Solution
Branded Spaces partnered closely with the project team to design, fabricate, and install a complete interior and exterior signage system that integrated seamlessly with the building’s modern architectural aesthetic.
The scope included exterior building identification and monument signage, as well as a comprehensive interior signage program featuring ADA-compliant signage, room identification, directional and wayfinding signage, informational displays, and branded environmental graphics.
Every signage element was thoughtfully designed to support intuitive navigation while reinforcing the visual language established throughout the headquarters. From initial concept development through fabrication and final installation, Branded Spaces ensured consistency in materials, finishes, and design details, creating a unified experience for employees and visitors alike.
The result is a fully integrated signage program that not only helps people navigate the space but also strengthens Asplundh’s brand presence at every touchpoint. By complementing the building’s architecture and celebrating the company’s heritage alongside its vision for the future, the signage contributes to a workplace that is functional, inspiring, and unmistakably Asplundh.