Case Study
AmerisourceBergen
Global Brand Integration Program
Understanding
the Challenge
AmerisourceBergen, a leading global pharmaceutical company with distribution centers, call centers, and office locations, sought to unify its brand across a diverse range of facilities. The company wanted to create a brand integration program that leveraged both verbal and visual elements strategically, reflecting AmerisourceBergen’s mission and commitment to patients while acknowledging the unique focus of each business unit. Branded Spaces was engaged to design a cohesive, scalable program that could be applied from small office environments to massive 500,000-square-foot distribution centers.
Integrate branding consistently across multiple facility types
Highlight the company’s commitment to patients
Function effectively in high-traffic industrial settings and professional office environments
Include a range of signage types, from wayfinding to dimensional displays and wall graphics
“Branded Spaces translated our global brand into environments that feel inspiring and connected, from corporate offices to massive distribution centers. Their attention to detail and ability to scale made a complex rollout seamless.”
– Scott Robison, Vice President Product Strategy & Communications | AmerisourceBergen
Our Gameplan for Success
Discovery & Program Development
Branded Spaces began by identifying key traffic areas in each facility, evaluating how employees and visitors interacted with the spaces. This allowed the team to determine strategic locations for brand touchpoints that would deliver maximum impact.
360° Branded Experience Design
The team developed a branded environment plan that communicated AmerisourceBergen’s story and values through the lens of each business unit. Elements included:
- Building and wayfinding signage
- Wall graphics highlighting company achievements and patient-focused initiatives
- Dimensional logo displays
- ADA-compliant signage
Material & Finish Strategy
Given the variety of environments from office settings to large-scale distribution centers, Branded Spaces selected durable, high-quality materials tailored to each facility’s functional and aesthetic needs. This ensured longevity in industrial spaces while maintaining visual appeal in corporate offices.
Delivering on Our Promise
The program was rolled out across AmerisourceBergen’s facilities with a focus on scalable implementation. Branded Spaces provided a flexible system that allowed locations to adopt the signage program efficiently while remaining consistent with the brand’s visual and verbal standards. Installation ranged from smaller offices to complex warehouse environments, all tailored to the unique footprint and operational requirements of each space.
The Result:A Unified Global Brand
The AmerisourceBergen project demonstrates how a thoughtful, strategic approach to environmental branding can unify a global company, strengthen culture, and visually communicate its commitment to patients across all touchpoints.
Consistent, cohesive branding
Enhanced employee and visitor engagement
Scalable solutions
Durable, functional signage
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