Case Study
Greater Philadelphia YMCA
Multi-Location Signage Program
Understanding
the Challenge
The Greater Philadelphia YMCA needed to modernize its dated and inconsistent signage program across all 15 branch locations. The organization wanted signage that reflected its revitalized brand, improved the member experience, and maintained a consistent look and feel, regardless of location. The rollout began with the opening of its new, state-of-the-art Willow Grove, PA facility, which served as the flagship for the new program.
Branded Spaces was engaged to create a cohesive signage system that could be applied across multiple environments and easily replicated as locations were updated or newly built.
Work across a diverse range of facilities and layouts
Maintain consistent branding across all locations
Withstand humid, damp, and highly trafficked environments
Be affordable and easy to order, ship, and install
“Branded Spaces helped us create a consistent, modern signage system that finally unified all of our branches under one cohesive brand. Their team made it simple to implement across locations and provided durable, efficient solutions that were perfectly on brand.”
Our Gameplan for Success
Discovery & Program Development
Branded Spaces began with an audit of existing signage across multiple branches to understand the inconsistencies and opportunities. Working closely with YMCA leadership, the team developed a comprehensive signage program that included:
- Room identification
- ADA-compliant signage
- Wayfinding and directional signage
- Branded logo signage and wall graphics
- Window decals
- Sponsor recognition signage
Material & Finish Strategy
Because of the damp and humid environments, Branded Spaces carefully selected materials designed for longevity and performance. Durable substrates, moisture-resistant finishes, and tamper-proof mounting systems ensured signage would maintain its integrity despite constant exposure to steam, water, and cleaning chemicals.
Delivering on Our Promise
Once the Willow Grove facility opened with the new signage system in place, Branded Spaces leveraged it as the standard for all future installations. To streamline implementation across all 15 locations, the team created a repeatable ordering and fulfillment process, giving each YMCA branch the ability to request signage on demand at competitive pricing. Signage was shipped pre-sorted and pre-labeled, allowing maintenance staff or installers to identify and place signage with ease.
The Result:Brand Consistency Among Multiple Locations
The Greater Philadelphia YMCA now has a scalable signage system designed to evolve with future expansions ensuring consistency, efficiency, and brand integrity for years to come.
A cohesive, modern brand experience
Durable signage solutions
Improved navigation and clarity
Greater operational efficiency
Ryder Customer Call Center
A cohesive signage and wall graphics system spanning four buildings – designed, built, and installed in just six weeks.
AmerisourceBergen
Bringing a new brand identity to life through large-format graphics and environmental design.