Case Study
Ryder Customer Call Center
Understanding
the Challenge
When Ryder opened its new Customer Call Center outside of Atlanta, GA, the company wanted more than a functional workspace that reinforced their commitment to customer service and embodied their core values. The goal was to create a branded space that inspires employees, welcomes visitors, and communicates the strength of the Ryder brand.
Branded Spaces was engaged to transform the blank environment into an immersive, brand-rich experience.
Brought the Ryder brand identity to life throughout the space
Reinforced a culture centered on service, speed, and reliability
Elevated employee pride and engagement
Made a strong impression on visitors and leadership teams
“Until Branded Spaces went to work on our call center in Atlanta, it was a blank canvas that said nothing about who we are or the dedicated work that takes place there 24 hours a day. Now, it’s an engaging and purpose-filled space that connects everyone who walks by to Ryder’s relentless ambition for impeccable customer service.”
– Bill Dawson, Vice President, Maintenance and Engineering | Ryder
Our Gameplan for Success
Onsite Site Survey & Analysis
The Branded Spaces team began with a detailed site survey to understand the layout, natural flow of movement, and high-traffic zones for both employees and guests. Key opportunities for impactful branding were identified, including:
- Entry and reception areas
- Conference rooms and collaboration zones
- Employee gathering spaces and main corridors
360° Branded Environment Plan
From there, the team developed a comprehensive branded environment plan, strategically placing messaging, graphics, and environmental elements to ensure the brand was experienced from all angles.
Design & Material Strategy
To create visual interest and meet the project budget, the team used a mix of materials and finishes, including:
- Dimensional lettering and logo elements
- Vinyl wall graphics and motivational value statements
- Textures and substrates that align with the modern, industrial aesthetic of the space
Delivering on Our Promise
The project was completed in just three months from concept to installation.
The Branded Spaces team partnered closely with Ryder stakeholders to ensure brand accuracy, material selection, and installation scheduling aligned with the call center’s opening timeline.
The Result:A More Engaging Branded Environment
The branded signage and environmental design now serve as a daily reminder of Ryder’s commitment to customer service and operational excellence.
A cohesive and immersive brand experience
Increased employee engagement and pride
Elevated perception of the call center
A visually compelling space
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