When Asplundh set out to expand and modernize its corporate campus, they wanted a workplace that seamlessly balanced respect for their incredible history with a sharp focus on future innovation. The resulting facility is a masterpiece of modern workplace design—complete with flexible workspaces, collaborative meeting areas, and a stunning, soaring atrium that houses a replica of the very first Asplundh truck and wood chipper.
But how do you ensure that a massive, modern campus feels cohesive, intuitive, and unmistakably them?
That’s where Branded Spaces came in.
The Challenge: Merging Architecture with Brand Identity
A beautiful building is only half the battle. To truly bring a workspace to life, the environmental graphics and signage need to act as a connective tissue between the physical architecture and the company’s culture.
As part of the master build-out, Branded Spaces was brought on board to design, fabricate, and install a comprehensive interior and exterior signage program. The goal was clear: complement the clean, modern architectural aesthetic while delivering an intuitive, unified brand experience for every employee and visitor who steps onto the campus.
The Solution: A Seamless, End-to-End Signage System
From the initial conceptual sketches to the final installation, our team worked hand-in-hand with the project team to ensure absolute consistency in materials, finishes, and design details.
The comprehensive program spanned across the entire campus touchpoints:
- Exterior Brand Presence: High-visibility monument signage and exterior building identification to welcome visitors the moment they arrive on campus.
- Intuitive Wayfinding: A strategic interior directional and room identification network designed to make navigating the large-scale facility completely effortless.
- Inclusive & Informational Design: ADA-compliant signage, clear informational displays, and custom environmental graphics that blend beautifully with the building’s aesthetic.
Every single element was crafted not just to look good, but to support natural, intuitive navigation while reinforcing Asplundh’s visual language at every turn.
The Result: A Workplace That is Unmistakably Asplundh
The final result is a masterclass in environmental branding. The integrated signage system does much more than just help people find the conference room—it strengthens Asplundh’s brand presence at every single touchpoint.
By beautifully marrying the company’s proud heritage with its forward-looking vision, the new headquarters has become a workplace that is highly functional, deeply inspiring, and undeniably reflective of the Asplundh legacy.
Looking to bring your corporate space to life? At Branded Spaces, we turn environments into experiences. Let’s talk about how we can tell your company’s unique story through expert environmental graphic design.